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I have created this moodboard to show some of the main ideas i am going to go for in my magazine, i am going to create a regional north east fitness and lifestyle magazine. I am doing this as its one of the topics i am comfortable with talking about as i attend the gym and do other lifestyle activities often therefore it will be ideal to create a magazine around this. Also this will make it easier to get my images as i know a lot of people who attend the gym regularly and i have access to gyms across the northeast therefore making a suitable location for some of my images.

However these magazines will also be the genre i am competing with, with mass magazines such as Mens Health which is known world wide will of course be hard to compete with, however the lesser known fitness magazines such as 'fitness' will be more my competition on the market. Since my magazine will be free as its a regional magazine this will be a strong point for my magazine, as if the magazine has good content it will be able to compete especially if its free.

My main competition in the fitness/lifestyle magazine genre will be Men's Health. they are the leading fitness magazine across the world, my magazine should be able to compete with this if it is up to a high standard, the issue being my magazine is regional therefore will not reach the same audience as Men's Health as they are global top sellers, however the main goal is to ensure the North East is reading my magazine over Men's Health that would be the best result possible.

Some generic conventions my magazine has followed is firstly the masthead containing the genre of the magazine which is fitness, the majority of the top fitness magazines use fitness in the title, I have done this and followed this convention to make it clear what genre my magazine is.

Bauer Media is a worldwide media group which thrive in the distribution of multiple different genres of magazines. They have magazine for almost anything from music to fishing from fishing to cars from cars to sport they have covered almost anything. However they do not yet have a fitness magazine to distribute therefore i think Bauer media would be able to distribute my magazine very effectively even though its a regional magazine. Not only would it benefit my magazine it would also add another genre to the roster of magazines Bauer have to offer. This is why i have decided to go with Bauer media as my institution.

National and Regional magazines ( Difference)

Regional magazines target a smaller audience as its only targeted to some of the people that may live in the area in which the magazine is being published. This will therefore mean that there will only be certain topics within the magazine. Also this means the information will only be based around the area the magazine is being published.

National magazines on the other hand may cover multiple topics in one magazine and not stick to a set genre. These usually use popular celebrities known across the world on there front covers and will most likely cost more than a regional magazine. The information in a national magazine will come from multiple parts of the world and may be talking about many different places.

For example a regional fitness magazine may be 50 pages and it may be a free magazine sold in local stores and may contain fitness tips and health tips.Whereas a national fitness magazine may have 120 pages costing around £4.99 per issue and may include sections on grooming,lifestyle,fitness,diets,fashion,celebs and sport. As now this magazine appeals to a larger audience across multiple genres and there should be something interesting in the magazine for every reader.